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Here's the Deal

Here's the Deal By Kellyanne Conway Summary

In Here’s The Deal, Kellyanne takes you on a journey all the way to the White House and beyond with her trademark sharp wit, raw honesty, and level eye. It’s all here: what it’s like to be dissected on national television. How to outsmart the media mob. How to outclass the crazy critics. How to survive and succeed male-dominated industries. What happens when the perils of social media really hit home. And what happens when the divisions across the country start playing out in one’s own family.

In this open and vulnerable account, Kellyanne turns the camera on herself. She has to share—about our politics, the media, her time in the White House, and her personal journey—an astonishing glimpse of visibility and vulnerability, of professional and personal highs and lows, and ultimately, of triumph.

As a highly respected pollster for corporate and Republican clients and a frequent television talk show guest, Kellyanne Conway had already established herself as one of the brightest lights on the national political scene when Donald Trump asked her to run his presidential campaign. She agreed, delivering him to the White House, becoming the first woman in American history to manage a winning presidential campaign, and changing the American landscape forever. Who she is, how she did it, and who tried to stop her is a fascinating story of personal triumph and political intrigue that has never been told…until now.

About the Author of Here's the Deal

Kellyanne Conway

Kellyanne Conway served as a senior counselor in President Trump’s White House. She was the founder of the polling company, inc./WomenTrend, a business she had for twenty-one years, and now runs KAConsulting LLC. Kellyanne served as the campaign manager to the Trump-Pence presidential campaign, becoming the first woman to successfully manage such a campaign. She is one of the most quoted and noted pollsters on the national scene. As a “fully recovered” attorney, Kellyanne is licensed to practice law in four jurisdictions. She holds a law degree, with honors, from George Washington University Law School. She is the mother to four school-age children.

Here's the Deal: A Memoir Introduction

Born to Run It

By every imaginable metric, I should have been a Democrat.

And a liberal. A feminist. Probably a man-hater, too.

I was raised in a house of all adult women. Four Italian Catholic women. In a small town in southern New Jersey between Philadelphia and Atlantic City. The only male in our all-female household was Pudgy the dog, and he stayed outside. (The inside dog, Beauty, was a girl.) This was the golden age of the women’s liberation movement. Roe v. Wade. No-fault divorce. My father left us when I was three with no child support and no alimony. I was half Irish, half Italian. The men in my life—uncles, cousins, family friends—were union members.

All arrows pointed to me growing up at a time and in a way that should have had me, on January 20, 2017, my fiftieth birthday, ironing my pink pussy hat, printing my protest signs, and joining the “Women’s March” in Washington, D.C. Instead, I wore a red hat and stood in front of the U.S. Capitol, steps away from President Donald Trump and Vice President Mike Pence as they were sworn into office, and then began my new job in the West Wing as counselor to the president.

I should have been running Hillary Clinton’s campaign or at least helping “the nation’s first female president” find her way into the same White House Madonna said she “thought about blowing up” and where I now worked.

By then, I’d spent a quarter century as a fully recovered attorney, plying my trade as a pollster, a political strategist, and a TV talking head. I know all the reasons why some people become Republicans and other people become Democrats and a growing number join no party at all. I was a child of 1970s New Jersey, raised in a hardworking blue-collar area by a single mom whose friend sent her copies of Ms. magazine. Do I sound like a future Republican to you?

Here's the Deal: A Memoir

Yet there I’d been months earlier, on August 12, 2016, on the glittering twenty-sixth floor of Trump Tower in midtown Manhattan, staring across Donald Trump’s battleship of a desk, on the verge of going to a place no woman had ever gone before. And I’d be going there with the highest-profile real estate developer, reality TV star, and business leader in America, whose immediate goal was stopping Hillary Clinton from becoming America’s first female president while he became the nation’s first president with no prior military or political experience.

I had earned my way in, but it was the last place I imagined I could be.

I was already working on Trump’s 2016 campaign as one of the five pollsters and a senior advisor to a thoroughly uninterested Paul Manafort. He literally fell asleep during my PowerPoint on how to close the gender gap with Hillary. (He must have still been on Ukraine time.) But the morning of the twelfth, I got a call from Manafort’s deputy, Rick Gates, saying, “Mr. Trump is asking for you.”

The candidate was recording videos for a few events he could not attend in person. The taping wasn’t going so well. When I breezed in, there were a dozen anxious-looking people in the office and one hair-and-makeup artist who had just been told (by Trump) not to go near him. I could tell immediately he was in a fit of pique.

“Look at that,” he said to me, motioning toward a video monitor. “Why am I pink? Who hired you people? Kellyanne, tell them I look like a pink, three-year-old baby.”

Oh-kay, I thought to myself. I’ve had babies. I’ve had three-year-olds. They were sorta pink. Let me see what we can do about this. When the taping finally wrapped, Trump announced: “I want everybody out of here except Kellyanne.

“Are you coming on the plane to Pennsylvania?” he demanded as soon as the room cleared out.

“No, sir, I…”

“Why not? I thought you said you were.”

“It’s a smaller plane, I think. It’s okay. I’ll come next time.”

“It’s not okay,” he corrected me. “Why do they keep putting the same people on the plane?”

“I don’t know how that works,” I answered. “I went on the road yesterday with Governor Pence. North Carolina looks like Trump country.”

Here's the Deal 2

I took advantage of the extended pause. “But what’s really going on?” I asked. Something had to be troubling him beyond the camera lighting and the airplane seating chart.

He leaned back in his huge leather chair and folded his arms. “Everybody tells me I’m a better candidate than she is.”

I nodded and smiled. “That is empirically true.”

“But she’s got the better people.”

“She’s got many more people,” I said. “She has a person whose only job is Lackawanna County.”

One arched eyebrow.

“We have, like, one person in charge of Pennsylvania and three other states,” I said. “So, yes, it is different.”

That’s when he got to what was really on his mind.

“Do you actually think we can do this?” he asked me, which I took to mean beat Hillary on November 8, less than three months away.

I didn’t sugarcoat it.

“Yes, you can win, Mr. Trump—but right now we’re losing. You’ve come this far. It’s been remarkable. Look, she’s too much Hillary and not enough Clinton. Bill was the charmer with the everyman appeal. People are skeptical of her. She rubs people the wrong way. She is seen as direct, but curt and not honest. Right now, sir, the entire conversation and election are about you.”

“I know.” He cracked a faint smile. “I get the best press coverage.”

“You get the most press coverage,” I retorted. “For you to win, the election needs to be about her, or at least more about her. The ballot won’t say ‘TRUMP’ or ‘NOT TRUMP.’ People will have to actually suppress how they feel about her to vote for her.”

“Go on.”

“The polls are rough right now. And the window is closing. But, of course, you can win. I’ve been talking about the ‘undercover, hidden Trump voter’ for weeks now and met international ridicule. Those voters are real, and they will be there for you. The question is, are there enough of them? We also need to convince the fence-sitters, the crossover voters, and the conscientious objectors. They call themselves Independents not because they are not focused on politics but because they are. They don’t like Washington, the career politicians, the system. They’re on the outside, just like you.”

I still had the floor.

I kept going, “I don’t know a billion things about a billion things, sir, but I know consumers. I know voters. And I know polls.” Then I dished up a quick version of the presentation Manafort had dozed through and others in campaigns past had ignored. “Look,” I said, “women who are running for office usually have three distinct advantages, and Hillary can’t claim any of them.”

Trump always liked reviewing Hillary’s deficits. He perked up at the prospect of hearing some new ones. “Women candidates are typically seen as fresh and new. There’s a reason you’ve never heard of the ‘Old Girls Network.’ There isn’t one. A couple of years ago, Joni Ernst cleared the primary threshold of fifty percent and then became U.S. senator. Iowa had literally never sent a woman to Washington before.

The second advantage is that women are seen as less corruptible, more ethical, beyond reproach. Fairly or unfairly, often after a man is caught behaving badly in office, people immediately say, ‘We need a woman. We need a woman.’ ”

Trump smiled at that, and I pressed on.

“Nobody sees Hillary as fresh and new,” I said. “Nobody sees her as ethical and beyond reproach. In both cases, it’s the opposite.” And then there was the third advantage that Hillary lacked. “Women candidates are often viewed as peacemakers, earnest negotiators, consensus builders, as generally interested in how they can hammer out a deal with the other side. Who sees Hillary Clinton that way?”

“Nobody,” Trump agreed.

As I laid all this out, I could tell I still had his attention, which was saying something. “Hillary’s blue wall is real,” I said finally. “But if we can break through it, you will win.”

Then came the surprise question, the one I wasn’t remotely expecting when I’d walked in the door. The world-famous dealmaker wanted to make one with me.

“You can do that?” he asked me.

“I can do that.”

“Do you want to run this thing?”

“What do you mean, ‘run this thing’?”

“The campaign.”

“The campaign?”

He was serious. That made me nervous, so I just kept talking. “We need to focus on the states Obama-Biden carried twice with more than fifty percent and where Hillary is now polling below fifty and a Republican governor and/or senator was elected during the Obama years. We know people aren’t allergic to Republican leaders in those states.”

It wasn’t the first time I had made that pitch, but it was the first time Trump had heard it, uninterrupted, and with less than one hundred days to go. He liked what he heard. Jared and Ivanka were on a cruise on the Danube. Don Jr. was hunting out west. This was a Friday, so Manafort’s weekend in the Hamptons had begun a few days earlier.

Donald Trump waited for my response.

I wanted us both to succeed. So getting to yes required a few additional conditions that I wasn’t even certain I could demand without sounding disrespectful or dissuaded. There was no use doing this if we couldn’t do it right. “I’ll need direct access to you at all times,” I said. “Given the limited time before Election Day, we’ll need one other new person in the C-suite. And I’ll need the latitude to look at data more granularly, more situationally. Forget the national polls about the fiction of electability, which portends and pretends who can and can’t win. The Electoral College is how you do or don’t win.”

Trump agreed to all of it. We had a deal.

“Who do I need to tell, sir? Who else needs to meet with me?”

Trump looked to either side and looked puzzled. “You talk to me. Just me.”

If you’re going to make history, who needs hierarchy?

The political warrior in me was elated. I’d just been handed the opportunity of a lifetime. I had earned it but never thought I’d achieve it. A man who’d been offered that job would have walked out of presidential nominee Donald Trump’s office and immediately leaked the news to a favored reporter or commanded an impromptu press conference in the Trump Tower lobby. “I’m the new campaign manager,” he’d have announced to the clicking cameras and klieg lights, exuding confidence through his jutted jaw and furrowed brow. “Everything’s different now.

We’re going to win this thing.” But I didn’t do that. The political warrior was one thing, but I was also that girl from South Jersey, raised in a household of loving yet self-denying women, who had a hard time accepting yes for an answer. I had triumphed over some men but let other men trample all over me.

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Here's the Deal

Here's the Deal: A Memoir PDF

Product details:

Name Of BookHere's the Deal: A Memoir
EditionInternational Edition
ISBN1982187344, 978-1982187347
Publication dateMay 24, 2022
Page Count512 pages
AuthorKellyanne Conway

Here's the Deal By Kellyanne Conway PDF Free Download - HUB PDF

In Here’s The Deal, Kellyanne takes you on a journey all the way to the White House and beyond with her trademark sharp wit, raw honesty, and level eye. It’s all here: what it’s like to be dissected on national television. How to outsmart the media mob. How to outclass the crazy critics. How to survive and succeed male-dominated industries. What happens when the perils of social media really hit home. And what happens when the divisions across the country start playing out in one’s own family.


Author: Kellyanne Conway

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