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Exactly What to Say

Exactly What to Say Summary

Exactly What to Say answering for Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

About the Author

Phil M. Jones is highly regarded as one of the world’s leading sales trainers. He has trained more than two million people across five continents and fifty-six countries and coached some of the biggest global brands in the lost art of spoken communication.

In 2013 he won the British Excellence in Sales and Marketing Award for Sales Trainer of the Year, the youngest-ever recipient of that honor. He has also written a series of best-selling books and developed a number of online training courses that have enrolled tens of thousands of members around the world. Phil divides his time between London and New York.

Exactly What to Say Introduction

Excerpt. © Reprinted by permission. All rights reserved.

Opening Words


I am guessing that you picked this book up for one of a number of reasons.

Perhaps you are an experienced sales professional looking to sharpen your skills, maybe you run a business and are looking to get your way more often, or perhaps you liked the beautifully designed cover and felt obliged to take a look inside. One thing I am certain of, though, is that your getting even this far in the book tells me that you are open-minded about change and are serious about your personal success.

Throughout my studies of people, human relationships, and business interactions, I have been amazed by how some people achieve dramatically different results than others with what seem to be the exact same ingredients.

In businesses in which people have identical products and resources, some people struggle to find customers, and yet others cannot stop finding more success. Despite their differences in attitude and endeavor, these successful people, I have learned, have one thing in common: they know exactly what to say, how to say it, and how to make it count.

This realization has had me fascinated with the difference a subtle change of words can make to the outcome of a whole conversation, and it has fueled my study of the precise triggers that cause a shift in a person’s belief system.

Back in 2012, I published a tiny book called Magic Words, following the words I feature heavily in my training and speeches. It is a book I am really proud of, and not just because this little book made many bestseller lists. More importantly, the people who bought it actually went on to read it, use what they learned and get great results from employing simple changes in their word choices.

Let me explain a little about what these Magic Words are.

Magic Words are sets of words that talk straight to the subconscious brain. A subconscious brain is a powerful tool in decision-making because it is preprogrammed through our conditioning to make decisions without overanalyzing them. It works a little like a computer—it has only “yes” and “no” outputs and can never land on a “maybe.” It is strong and decisive and moves quickly. Using words that talk straight to the part of the brain that is free from maybes and responds on reflex gives you a fair advantage in conversation and can result in you getting your own way more often.

EXAMPLES


If you are looking for examples of where your subconscious has served you, here are some simple ones:

Controlling your breathing while you sleep.

Assisting your routine on a familiar journey.

Allowing your attention to be immediately drawn to anything that resembles your name.

We all rely on our subconscious brain daily to get us through everything that happens without us having to process, compute and take care of every decision all by ourselves.

In this book, I revisit some of those Magic Words, add some new ones and provide you with precise examples to show you how to apply them to your conversations. I do all I can to help you understand the principles behind the chosen words and allow you to find a greater application for them in your life.

These words are tried, tested, and proven to deliver results when applied properly. This book is about far more than just Magic Words, however. As you work through each section, you will receive powerful insight into what makes people tick and learn how simple changes you can apply instantly can make your life so much easier. Yes, the advice is aimed at increasing your business success, but every principle discussed is easily transferable into any industry and every area of life, to help you become more persuasive and influential and have a bigger impact in all that you do.

My advice is to have a notebook and pen with you when you read. Look to create your own examples as you work through each section. Then make the decision to try them for yourself as soon as possible, getting more comfortable and confident each time you do. Everything I share may sound simple, but simply does not necessarily mean easy. Get comfortable being uncomfortable. I am excited to hear about your results, so please connect with me on your chosen social platform and share your experiences of becoming a more skilled decision catalyst, ensuring more of your conversations really count.

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Exactly What to Say

Exactly What to Say PDF

Product details:

EditionInternational Edition
ISBN1989025005, 978-1989025000
Posted onMay 5, 2018
Formatpdf
Page Count148 pages
AuthorPhil M. Jones

Exactly What to Say PDF Book Free Download - HUB PDF

Exactly What to Say answering for Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

URL: https://amzn.to/3ESgRgr

Author: Phil M. Jones

Editor's Rating:
4.6
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